A Simple Guide to Dynamic Pricing

Imagine you are considering taking a vacation but you are struggling to make the final decision. You check on the price for the air ticket, but you don’t complete the order. The following day, upon checking the price, you see a huge price difference. Unlike companies such as tow truck Chantilly va that have fairly consistent pricing, there are industries such as airlines, that are defined by dynamic pricing. Dynamic pricing, also known as surge pricing, or demand pricing, is a time-based pricing strategy where businesses adjust the prices for their offering to account for changing demand. An example is how airlines shift seat prices based on seat type, the number of remaining seats as well as the time until the flight takes off.

The dynamic pricing strategy is aimed at maximizing profit off time-based opportunity. It is a delicate practice of pinning down the right price to suit the right level of demand, such that it operates at multiple price points, and hopes at hitting one that is the best solution at any given moment. Dynamic pricing can only be leveraged by businesses that fulfill certain requirements. A business has to have the capacity to gauge how and when demand shifts. If a company has a reference point for or understanding how its broader market fluctuates, then it won’t be able to effectively adjust prices to suit the changing demand.

Choice of Customers

A business needs to have customers who are willing to pay nonstatic prices. Companies will not expect to successfully use dynamic pricing mode; if their potential customers have no interest in paying extra under certain conditions. If an industry’s pricing structures are thoroughly established with consumers who stick to them diligently, there will be no much room for that business to adjust its prices dynamically.

Market Power

A business will need to have sufficient market power when setting prices. Any company can only set prices at will if it has a significant place in its market for consumers to be receptive to that change. If a relatively small business in a crowded industry decides to adjust prices dynamically, it becomes very easy for that business to make losses as a result of customer churn.

Dynamic price strategy comes with its fair share of pros and cons. On the side of the pros, employees can be paid higher wages during busier times. Dynamic prices give you the flexibility to reward and incentivize your employees during busier stretches. By adjusting prices to suit any heightened demand, you can raise important funds to more freely adjust wages accordingly.

Additionally, you can also sell in downtimes. When the demand is lower, your sales will tend to follow the same. Downtimes will always occur for a specific reason. It can happen when people are simply less inclined to buy at some point. Dynamic pricing can also be useful in helping you salvage some business during those stretches. By lowering prices to suit a lower demand, you stand a better chance to appeal to a broader base of consumers who are willing to stand with your business.

How to Start Your Career in Product Management?

Suppose you want to start producing cleaning services products and you are tasked to start the business, how do you go about it? Products management deals with uncovering and understanding the current and potential needs of a customer and mapping them out to produce a product customer would love. Product managers aid decision making across teams of designers as well as developers by identifying the pain points of a customer.

Product managers don’t create a product individually as it is the work product, development team. A product manager clearly articulates customer problem areas and determines the scale of an issue and works to give the direction to be followed for product development.

When it comes to product management, there are different types. These include;

Customer-focused product management

The customer-focused product manager has a background in engineering or customer support. They are fully focused on the product and how it best serves a customer. They have a very good understanding of a product’s customer base, and they are externally and internally focused.

Business-focused product managers

Business-focused product managers mostly come from sales or sales management. Their main focus is on how to fund, develop, and ultimately improve a product, as well as the impact such a product has on business. These types of managers have a unique understanding of the product’s place in the market and can be found working on the product more than anything else.

Product Management Process

The product management process brings together product development, marketing as well as sales. It involves building a vision for a product and developing a strategy for product design, production as well as the way it will go to the market.

If you want to become a product manager, there are a couple of key skills you need to have.


As a product manager, you need to be clear in the way you communicate, both verbally and in writing. You must have a good understanding of how to communicate with your product developers and designers about what needs to be developed. This includes communicating the need for the product and all related details about the customer’s pain points on what they need to be solved.


As a product manager, you will need to be highly organized. This is because a lot of o work you will do will need to be detailed and systematic. You will have to manage and organize all the information given to you by product owners as well as customers and work towards developing efficient decision-making processes across various teams, and communicate the same to members of your team


As a product manager, you will need to be very methodical and extremely creative. Creativity is what will help you devise new ways of solving customer pain points and developing effective solutions that can solve the issues customers face. You will also need to come up with a clear strategy that can help you get a lot of things done. You will need to strategically contribute to the product vision and lifecycle as well as the product roadmap.

How to Conquer Business Finances at Different Stages of Growth

Your business is doing well and revenue is growing, but this growth brings in new challenges. When that time comes, there is no need to get overwhelmed. You can effectively manage your business by following proven tips we shall be sharing in this guide. Tow trucks in Virginia Beach presents an example of players who have been on the forefoot on proper business management at different growth stages. As a business grows, finances become more complex and challenging. However, with some preparation and investment in the right tools, you can conquer any challenge.

Here are ways to go about it.

1. Put your finances in order

There are three critical stages of business growth and each of these stages presents its financial challenges. The first stage is getting your business off the ground. At the earliest stages of your business, the biggest challenge you will face is cash flow. As you generate business and develop trust with your clients, you may find yourself spending more than you’re making. The solution to that challenge lies in proper planning and measuring. Another challenge you will face deals with invoicing and tracking expenses and the solution to that is having a centralized accounting software.

While scaling your business, you will be faced with the challenge of managing a growing client base. The solution to that problem lies in automation. When it comes to accounting, it becomes more complex. This is where you invest in bookkeeping. At the last stage is having an established business. The key challenge you will face is resources. You need to make sound long term financial decisions.

2. Building your team

As your business grows, you will need to decide on how to manage your finances. One important person you will need is an accountant. A good accountant will offer tax advice and help you to file tax returns. He will also help you in determining the right accounting system and processes. They will also help you in setting up a payroll system and applying for business loans.

Plan and review your business financial reports

Whether you have established a working relationship with a third party accountant or an in-house expert, as a business owner, you also need to have visibility on the financial health of your business. You must know financial reports inside out. You may not need to analyze the numbers, but you must be able to identify the trends as well as all red flags such as unusual gains and losses. You must be able to tell if your business is healthy or not. Important financial reports you must read include; Profit and Loss Report, Balance Sheet, Cash Flow Statement, Statement of Financial Position, among others.

Stay flexible

Steady growth in your business may bring certain levels of stability in terms of revenue and direction of your business. As your business grows, you need to remain flexible so that you can maintain flexibility. You must be willing to adjust your business plan and operations accordingly. Be willing to learn and adapt to any changes affecting your industry.

Scale Your Business by Making the Best Use of Your Team

Being an entrepreneur involves a lot of things. In the beginning, you work for long hours, make big decisions, and give your team everything they need to succeed. However, at some point, you need to ease off lots of work on your desk so that you can concentrate on other tasks to scale your business. That is the same path https://athenstowtruck.com/ founder followed until making the business to its current state, with good management and lots of delegation. This is where effective and strategic delegation comes in.

Delegation is not easy but it is very necessary. Here are some important tips you can incorporate to make delegation smooth and effective.

Choose the right tasks

Entrepreneurs who have built a business on their own often have hard times trusting others to carry out tasks on their behalf. When you look at it from that perspective, it becomes a risky thing to do. It is important to delegate tasks that take up your time, by not your powers. You can start by logging everything you do in a week and figure out the tasks that you can delegate. You can delegate tasks that you are not so great at, very urgent tasks, or those that you don’t have enough time to deliver on.

Try the 70 percent rule

You need to recognize that most entrepreneurs have a hard time letting go. If you find out a team member can perform the task at least 70 percent as well as you can do, then he becomes a prime candidate for delegation. You will only need to work with the team member on the remaining percentage on their perfection.

Pick the right person for the job

The successful delegation will happen when you pick the right person for the job. If you need to hire someone to take over programming functions, look for people who have those skill sets. If you want to delegate internally, evaluate the skills your team members have, and see who has the closest to what you want. Consider the personal career goals of your staff members and how their role within the company may evolve.

Communicate effectively

When you are asking a new team member to take a new task or responsibility, it is a good idea to start the conversation by expressing your confidence in their ability to complete the task you will be delegating to them. You need to delegate 100 percent of the responsibility for the task and not just pieces of the task. Doing so will make the employee feel more competent and have the confidence to handle the task at hand.

Invest in teaching and training

You can put your team in the most suitable situation to deliver on any task by ensuring you invest in their development and give them the resources needed for their success. Call them to watch as you deliver a task and let them learn from you. Trust them on the tasks you delegate to them and correct them when they make mistakes. When a project is complex, ensure you walk them through the whole process so that they can deliver to expectations.

Benefits of a Local Business Website

Nowadays, the internet has influenced the way we work and live; but it is surprising to know that only few business owners have developed a website for their products and services. It is sad that only 46 percent of businesses own a website. This statistic is shocking when you realize that an average person spends 6 hours on the internet per day. According to survey conducted in 2014, 41 percent of local business owners claim they don’t need a website. This means that they are probably not aware of the many benefits of having a website.

Online Marketing

The online world is evolving at a fast pace, therefore, having a website is a must – particularly for small local businesses. If you desire to have more clients, you need to have an online presence so your potential customers can see information regarding your products at the click of a button. Without having a website, you’ll fizzle out over time. The several benefits of having a website include:

1.Improve the credibility of your business

Your website becomes your online business address. It is the place that clients, customers and business associates go to get in contact with you online or get some information regarding your company. The Home page of your the website shows the value of your brand, and the About Us page communicates to visitors about who you are and what your business is all about. It also has contact information for people to quickly get in touch with you.

A website will make your business more legitimate, thereby improving your credibility. It serves as a virtual proof that your business exists and it gives it an identity. Although having a social media account is important, that is not enough to establish some credibility. According to a survey conducted in 2015, 84 percent of clients think that having a business website gives your business better credibility that just having a social media page.

2. Cost reduction

When you have a website, you can be cutting on the cost of shop rent, utility bills and hiring addition staff. You can directly liaise with a customer to have their products delivered right at their doorsteps for a fraction of the cost.

3. Better customer service

It is no doubt that owning a website will greatly improve your communication with your customers. It is not possible for a store owner with staff members to oversee and observe them throughout the day to see how they interact with customers. But in the online world, nothing stays hidden. You can monitor the work of your staff and make sure customers receive a quick and helpful response.

4. Improve your online presence

Out of the population of the world, 47 percent of them make use of the internet daily. They are constantly sharing on social media platforms, searching for information or buying products. As the world becomes more dependent on mobile technology, this number is expected to grow. As a local business owner, if you don’t have a website, you will be undermining your ability to generate more income.

In conclusion:

Your website is one of your strongest marketing tools. It can give you an advantage over your competition and improve the image of your business. As a local business owner, you have to make sure you website is designed professionally and is fully functional with great content and quick download speed.

This article is sponsored by Orlando Towing & Recovery