Nowadays, the internet has influenced the way we work and live; but it is surprising to know that only few business owners have developed a website for their products and services. It is sad that only 46 percent of businesses own a website. This statistic is shocking when you realize that an average person spends 6 hours on the internet per day. According to survey conducted in 2014, 41 percent of local business owners claim they don’t need a website. This means that they are probably not aware of the many benefits of having a website.
The online world is evolving at a fast pace, therefore, having a website is a must – particularly for small local businesses. If you desire to have more clients, you need to have an online presence so your potential customers can see information regarding your products at the click of a button. Without having a website, you’ll fizzle out over time. The several benefits of having a website include:
1.Improve the credibility of your business
Your website becomes your online business address. It is the place that clients, customers and business associates go to get in contact with you online or get some information regarding your company. The Home page of your the website shows the value of your brand, and the About Us page communicates to visitors about who you are and what your business is all about. It also has contact information for people to quickly get in touch with you.
A website will make your business more legitimate, thereby improving your credibility. It serves as a virtual proof that your business exists and it gives it an identity. Although having a social media account is important, that is not enough to establish some credibility. According to a survey conducted in 2015, 84 percent of clients think that having a business website gives your business better credibility that just having a social media page.
2. Cost reduction
When you have a website, you can be cutting on the cost of shop rent, utility bills and hiring addition staff. You can directly liaise with a customer to have their products delivered right at their doorsteps for a fraction of the cost.
3. Better customer service
It is no doubt that owning a website will greatly improve your communication with your customers. It is not possible for a store owner with staff members to oversee and observe them throughout the day to see how they interact with customers. But in the online world, nothing stays hidden. You can monitor the work of your staff and make sure customers receive a quick and helpful response.
4. Improve your online presence
Out of the population of the world, 47 percent of them make use of the internet daily. They are constantly sharing on social media platforms, searching for information or buying products. As the world becomes more dependent on mobile technology, this number is expected to grow. As a local business owner, if you don’t have a website, you will be undermining your ability to generate more income.
Your website is one of your strongest marketing tools. It can give you an advantage over your competition and improve the image of your business. As a local business owner, you have to make sure you website is designed professionally and is fully functional with great content and quick download speed.
This article is sponsored by Orlando Towing & Recovery