There are many industries that have embraced the internet revolution over the last two decades. Real estate is one of these industries. You are hard pressed to find a real estate agent that isn’t online right now.
You don’t have to take tours of houses anymore because you can take virtual tours online. If you are new to real estate or haven’t created an online presence yet then there are many things to consider. We want to help you by explaining how to go about building a remarkable website to showcase your real estate firm.
Feature Your Experience
When many businesses, including real estate agents, think about their websites they immediately want to focus on selling more homes. But, anyone in the profession of selling anything knows that people buy from people they trust. Your website not only can help you sell homes but can help you build that trust with prospective buyers and sellers.
Building this trust starts with showcasing the experience of your team. You want to explain how your agency does business, the steps you take for both buyers and sellers, and the homes that are on the market at the moment. You also want to highlight the certifications and accomplishments of each agent that is part of your team. Let people get to know you.
Unfortunately, it is true that people judge a book by its cover. SEOMoz, one of the leading researchers in Search Engine Optimization, studies how people search online and how search engines rank businesses. They performed a test using website design. They built two websites that contained the same exact articles. But, one was very plain and one used a visually stunning design. They then asked people which site was more trustworthy. Overwhelmingly, people stated that the site that was visually appealing was more credible.
Content is King
Getting new clients to your website means getting found in the search engines. But, getting ranked in the search engines is more than just telling about your business. One of the factors that search engines like Google, Yahoo, and Bing use is how fresh a website is. That is why every business should include a blog with information that is relevant to their potential customers and make sure that new posts are added regularly.
There are many things to look at when you start to plan a website for any business. This is especially true for real estate agents. But, it doesn’t have to take a committee or month to put together. You just need to get with a quality web designer. You also want to make sure that you are providing specific information that allows prospective clients to get to know your agency and your team. You want to create a site that is visually engaging.
Another major factor is to either write regular blog posts about things that will interest prospective clients either yourself or work with an experienced writer. This will make sure that the search engines know you are regularly updating your site. If you keep these things in mind then you will be well on your way to building a remarkable website to showcase your real estate firm.